Hi, and welcome to the Startup Brand Workbook.

Dive in for a step-by-step guide to all of the elements you need to create a strong, unique and memorable brand for your startup.

Brands are so much more than logos, colours or font choices. All of those elements work together to tell a story about who you are and what you stand for. Our team of designers and creative strategists have created a simple but powerful toolkit to give every founder the starting point you need to launch your business with a bang.

<aside> <img src="/icons/star-of-life_blue.svg" alt="/icons/star-of-life_blue.svg" width="40px" /> By the end of this workbook, you’ll have created a super actionable brand strategy, covering all the essential elements needed to truly stand out from the crowd.

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Some practical tips

<aside> <img src="/icons/hourglass_purple.svg" alt="/icons/hourglass_purple.svg" width="40px" /> Time needed: 3 hours Who to assemble: Founders and senior leadership

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<aside> <img src="/icons/branch-fork_orange.svg" alt="/icons/branch-fork_orange.svg" width="40px" /> Work through each step in order. Each section builds on the last one to build a deep and actionable foundation on which to build your brand.

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<aside> <img src="/icons/light-bulb_green.svg" alt="/icons/light-bulb_green.svg" width="40px" /> All of your outputs will update automatically in Your Brand Book

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Now, let’s get started.

The 8 Step Brand Workbook

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/6ac3eff5-c62d-4f15-8c70-02c5a0ab7fb4/0aa42d45-f36c-4d20-b764-97b8a9794450/Social_icon_5.svg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/6ac3eff5-c62d-4f15-8c70-02c5a0ab7fb4/0aa42d45-f36c-4d20-b764-97b8a9794450/Social_icon_5.svg" width="40px" /> Crafting a powerful brand has one of the biggest ROIs that any business can make. But finding the right people or expertise to do it well isn’t easy.

If you need help to bring your vision to life, contact us at Lazy Sundays for fast, affordable, simple branding solutions to help you launch, and beyond.

<aside> 📌 Use code NOTION-BRAND-WORKBOOK for 15% off any project!

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📧 Contact: [email protected]

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This guide was created with 🫶 and ☀️ by Lazy Sundays ApS

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<aside> <img src="/icons/star-of-life_purple.svg" alt="/icons/star-of-life_purple.svg" width="40px" /> License: CC BY-NC-ND: This license allows re-users to copy and distribute the material in any medium or format in unadapted form only, for noncommercial purposes only, and only so long as attribution is given to the creator.

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