The value is in the detail: you’ve been forced to think about and articulate important things about your business. You have aligned with key stakeholders and what’s important to your business and your brand, and you have put words around what you care about and what you want to achieve.
That is a huge step - most businesses only start thinking about this strategically very late into their journey. You have built a strong foundation on which to build both your business and your brand.
🖌️ Brief a designer: You now have a really powerful brief for a designer to build out your visual identity in Your Brand Book - You can hand this summary to them and they will have all the detail they need to build a strategic brand platform for you.
Embed your values: ✍️ At a business level, you now have the language to start communicating internally and externally about who you are and what you’re fundamentally about. Think about how you can start communicating the things you have articulated: for example, in your sales material, newsletters, website, in your company culture etc.
Get feedback: 📣 Share Your Brand Book with your target customers and see how it lands. Iterate and improve - rememeber that brands are a living thing and will continuously evolve over time.
<aside> 🔄 Share your final brand and tag #LazySundaysBrandStarter to be featured on our showcase
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<aside> 🙂 Crafting a powerful brand has one of the biggest ROIs that any business can make. But finding the right people or expertise to do it well isn’t easy.
If you need help to bring your vision to life, contact us at Lazy Sundays for fast, affordable, simple branding solutions to help you launch, and beyond.
<aside> 💥 Use code NOTION-BRAND-WORKBOOK for 15% off any project!
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📧 Contact: [email protected]
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